You should be innovative and passionate about current trends and creating digital marketing campaigns. The company is looking to hire a digital marketing manager to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will manage the Company’s social media, including Facebook, Twitter, and Instagram, and create email blast campaigns to target key customers. They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends.
Objectives of this role
- Plan, execute, and manage all digital marketing for Company, including SEO, SEM, email marketing, and social media
- Establish and execute a digital marketing strategy to distribute content
- Work with and manage a team of writers, marketers, and other stakeholders to maintain the Company’s digital presence
- Maintain consistent brand messaging across all social channels
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content
Responsibilities
- Create and manage content for the Company’s social media, emails, and other forms of digital communication
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends, and implement them in the Company’s marketing campaigns
Skills and qualifications
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management and managerial skills
Mandate Requirement
- Bachelor’s degree in marketing, business, or a related field.
- Good communication skills
- An MBA or advanced marketing certification may be preferred.
- Minimum 2 years of experience in digital marketing, with a proven track record of managing successful campaigns and teams.
- In-depth knowledge of current digital trends
- Experience in digital marketing, or a related field
- Proficiency in using various digital marketing tools and platforms, such as Google Analytics, SEO tools, email marketing software, and social media management tools.
- Strong analytical skills to interpret data and make informed decisions.
- Excellent leadership and communication skills to manage and motivate a team.
- Ability to think creatively and develop innovative marketing strategies.
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data